About CDA Content Lab

The CDA Content Lab is run by Content Delivery & Analysis Ltd, a content strategy and digital communications consultancy. CDA helps organisations plan and develop the skills, resources and measures for an effective online presence.

We believe the first step for clients looking to build useful websites and write good web copy is understanding how their users tick.

In order to help them do this we take an obsessive interest in web and email language. Our Content Lab is where we test theories about online content and share ideas.

Anne Caborn

This blog is written by Anne Caborn a Director and co-founder of CDA.

‘content doesn’t just happen’

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