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	<title>Content Lab Blog &#187; branding</title>
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	<link>http://www.cdacontentlab.com</link>
	<description>Exploring the power of digital communication</description>
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		<title>Online marketing comms &#8211; rules tighten. Let the seller beware</title>
		<link>http://www.cdacontentlab.com/online-marketing-comms-rules-tighten-let-the-seller-beware</link>
		<comments>http://www.cdacontentlab.com/online-marketing-comms-rules-tighten-let-the-seller-beware#comments</comments>
		<pubDate>Mon, 24 Jan 2011 15:01:21 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web copywriting training]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=828</guid>
		<description><![CDATA[From March 1, any communication on your website that sets out to tell users about goods, services, opportunities, freebies&#8230; but where the primary or ultimate  aim is to sell something, will be regulated by the Advertising Standards Authority (ASA). The ASA is the UK&#8217;s independent advertising watchdog, responsible for controlling marketing communications in all media [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is it time to go viral?</title>
		<link>http://www.cdacontentlab.com/is-it-time-to-go-viral</link>
		<comments>http://www.cdacontentlab.com/is-it-time-to-go-viral#comments</comments>
		<pubDate>Sun, 08 Nov 2009 16:28:40 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[Angry-gram]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[electric sheep]]></category>
		<category><![CDATA[extreme sheep herding]]></category>
		<category><![CDATA[internet users]]></category>
		<category><![CDATA[Kylie Minogue]]></category>
		<category><![CDATA[Kylie Proof video]]></category>
		<category><![CDATA[Perlico]]></category>
		<category><![CDATA[quack viral]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing for web]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=551</guid>
		<description><![CDATA[Viral campaigns have been front of mind for me recently. I&#8217;ve suddenly been struck by how a great idea isn&#8217;t always the right idea. There may be a profound difference between what works as a viral campaign and what works for you as a brand / business / organisation &#8211; ie the audience that is [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/is-it-time-to-go-viral/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make your website take the personality test</title>
		<link>http://www.cdacontentlab.com/make-your-website-take-the-personality-test</link>
		<comments>http://www.cdacontentlab.com/make-your-website-take-the-personality-test#comments</comments>
		<pubDate>Thu, 03 Sep 2009 21:06:28 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[digital personas]]></category>
		<category><![CDATA[internet users]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=493</guid>
		<description><![CDATA[Your website is just like any other member of your team&#8230; Okay, they don’t draw salary (in quite the same way) and they don’t turn up at the Christmas party clutching half a bottle of tequila. But they represent your organisation, its products, services, values&#8230; The question is – what type of personality have you [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/make-your-website-take-the-personality-test/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Archive as a presentation of your brand</title>
		<link>http://www.cdacontentlab.com/archive-as-a-presentation-of-your-brand</link>
		<comments>http://www.cdacontentlab.com/archive-as-a-presentation-of-your-brand#comments</comments>
		<pubDate>Wed, 17 Jun 2009 07:57:29 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[research whitepaper]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[web archive]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[financial services online]]></category>
		<category><![CDATA[internet users]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[searching online]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=358</guid>
		<description><![CDATA[In Alice in Wonderland the Mad Hatter is doomed to live his life at tea time. He and his companions cope by moving round a giant tea table, leaving behind the detritus of their last repast in order to begin again at a new place setting. I sometimes feel the web is modelled along similar [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/archive-as-a-presentation-of-your-brand/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content is King (sort of)</title>
		<link>http://www.cdacontentlab.com/content-is-king-sort-of</link>
		<comments>http://www.cdacontentlab.com/content-is-king-sort-of#comments</comments>
		<pubDate>Fri, 05 Jun 2009 10:22:27 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[chief content officer]]></category>
		<category><![CDATA[communication training]]></category>
		<category><![CDATA[content director]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[content is king]]></category>
		<category><![CDATA[content planning]]></category>
		<category><![CDATA[content roles and responsibilities]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[orgnisational change]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=327</guid>
		<description><![CDATA[Here&#8217;s a question &#8211; if content is king, how come it hasn&#8217;t got a seat on the board? Or a top of the range company car? How come content doesn&#8217;t sit in on senior management team meetings? Hm? At best most organisations treat content rather like a middle manager that everybody believes has been promoted [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/content-is-king-sort-of/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter &#8211; this summer&#8217;s chart topper?</title>
		<link>http://www.cdacontentlab.com/twitter-this-summers-chart-topper</link>
		<comments>http://www.cdacontentlab.com/twitter-this-summers-chart-topper#comments</comments>
		<pubDate>Sun, 08 Mar 2009 21:43:09 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[digital print]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[user generated content]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[associative thought]]></category>
		<category><![CDATA[bebo]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[hyperlinking]]></category>
		<category><![CDATA[online content]]></category>
		<category><![CDATA[The Birdie Song]]></category>
		<category><![CDATA[The Tweets]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=260</guid>
		<description><![CDATA[Does anyone remember The Birdie Song? The original version was released in the 1960s,  but in the 1980s a UK band called The Tweets got to No. 2 in the charts with an instrumental version accompanied by a silly dance. I use the term &#8216;dance&#8217; loosely. In the same way that you might describe a [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/twitter-this-summers-chart-topper/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are we grunting online?</title>
		<link>http://www.cdacontentlab.com/are-we-grunting-online</link>
		<comments>http://www.cdacontentlab.com/are-we-grunting-online#comments</comments>
		<pubDate>Thu, 26 Feb 2009 11:23:00 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[search engine usage]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web copywriting training]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[Evolutionary Biology]]></category>
		<category><![CDATA[IBM (NYSE: IBM) supercomputer]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[Mark Pagel]]></category>
		<category><![CDATA[Reading University]]></category>
		<category><![CDATA[ThamesBlue]]></category>
		<category><![CDATA[usefulness online]]></category>
		<category><![CDATA[usefulness the online language of brand]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for the web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=247</guid>
		<description><![CDATA[Reading University researchers have developed a computer programme that has identified the words &#8220;I&#8221;, &#8220;we&#8221;, and the numbers &#8220;1&#8243;, &#8220;2&#8243; and &#8220;3&#8243; as some of the oldest still in use. With them I could, apparently, communicate with a prehistoric ancester. I couldn&#8217;t discuss the current &#8220;global economic meltdown&#8221; (see my ealier post on Armegeddon language) [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/are-we-grunting-online/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beware your website doesn&#8217;t blow up in your face</title>
		<link>http://www.cdacontentlab.com/beware-your-website-doesnt-blow-up-in-your-face</link>
		<comments>http://www.cdacontentlab.com/beware-your-website-doesnt-blow-up-in-your-face#comments</comments>
		<pubDate>Mon, 26 Jan 2009 18:46:00 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[best websites]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[Hoop Associates]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[usefulness as brand]]></category>
		<category><![CDATA[user engagement]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=181</guid>
		<description><![CDATA[I hate tricksy titles or descriptions. A spade is a spade not an &#8216;earth and debris relocator&#8217;. Often names are designed to make little ideas seem bigger than they are. Some product names are just plain silly, such as the Ford Probe, probably so named because there are still agencies out there who think the [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/beware-your-website-doesnt-blow-up-in-your-face/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Have you just clicked through from our newsletter?</title>
		<link>http://www.cdacontentlab.com/have-you-just-clicked-through-from-our-newsletter</link>
		<comments>http://www.cdacontentlab.com/have-you-just-clicked-through-from-our-newsletter#comments</comments>
		<pubDate>Wed, 21 Jan 2009 10:52:34 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[research whitepaper]]></category>
		<category><![CDATA[search engine usage]]></category>
		<category><![CDATA[user analysis]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[financial services online]]></category>
		<category><![CDATA[free whitepaper on search]]></category>
		<category><![CDATA[how people search]]></category>
		<category><![CDATA[study into search]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=167</guid>
		<description><![CDATA[If the answer to the above question is &#8216;yes&#8217;, can I say &#8216;hi&#8217; and thank you for popping in. Take a look around &#8211; you&#8217;ll find a list of past posts in the right hand column and you can also search our archive. If you haven&#8217;t received a copy of CDA&#8217;s enewsletter, It&#8217;s Only Words, [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/have-you-just-clicked-through-from-our-newsletter/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2009 &#8211; the year for doing digital</title>
		<link>http://www.cdacontentlab.com/2009-the-year-for-doing-digital</link>
		<comments>http://www.cdacontentlab.com/2009-the-year-for-doing-digital#comments</comments>
		<pubDate>Tue, 13 Jan 2009 12:21:14 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[Confused new ad campaign]]></category>
		<category><![CDATA[Confused.com]]></category>
		<category><![CDATA[digital communication]]></category>
		<category><![CDATA[doing digital]]></category>
		<category><![CDATA[Wordley Production Partners]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=134</guid>
		<description><![CDATA[Businesses are falling over like nine pins. Banks are going to the wall. Currencies are going down the toilet. We&#8217;re all going to the hot place in a hand basket. Are we? Nah. But we are going digital. This is the year that businesses  finally get what digital media is all about. They may be [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/2009-the-year-for-doing-digital/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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