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	<title>Content Lab Blog &#187; communication training</title>
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	<link>http://www.cdacontentlab.com</link>
	<description>Exploring the power of digital communication</description>
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		<title>Information entropy &#8211; ah, hmmm, huh?</title>
		<link>http://www.cdacontentlab.com/information-entropy-ah-hmmm-huh</link>
		<comments>http://www.cdacontentlab.com/information-entropy-ah-hmmm-huh#comments</comments>
		<pubDate>Mon, 12 Apr 2010 10:31:51 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[communication training]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing content for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=604</guid>
		<description><![CDATA[A friend of mine recently reviewed a book chapter for me, in which I examined what lies behind the concept of information overload. She asked why I&#8217;d chosen not to touch on information entropy. My answer was simple and somewhere along the lines of: &#8220;Duh?&#8221; In the physics lab &#8220;entropy&#8221; is used to described certain [...]]]></description>
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		<title>How do you &#8216;feel&#8217; about information</title>
		<link>http://www.cdacontentlab.com/how-do-you-feel-about-information</link>
		<comments>http://www.cdacontentlab.com/how-do-you-feel-about-information#comments</comments>
		<pubDate>Mon, 21 Dec 2009 15:07:02 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[communication training]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[user analysis]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[writing content for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=591</guid>
		<description><![CDATA[Do me a huge favour and complete this simple survey. It will only take a 5 minutes. Work your way through the questions in the order they&#8217;re presented (don&#8217;t you dare peak ahead). Let your intuition take over. Simply opt for the answers that comes closest to your own views. And always go with your [...]]]></description>
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		<title>The &#8216;face&#8217; of online delivery</title>
		<link>http://www.cdacontentlab.com/the-face-of-online-delivery</link>
		<comments>http://www.cdacontentlab.com/the-face-of-online-delivery#comments</comments>
		<pubDate>Fri, 07 Aug 2009 11:40:43 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[communication training]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=414</guid>
		<description><![CDATA[Increasingly organisations understand the importance of creating the right Tone of Voice (ToV) for their communications. That tone needs to be &#8216;modulated&#8217; for online delivery, where communications must be conversational and reply-focussed. Organisations are beginning to understand even that these days. But when we converse with people face-to-face so much of what we infer and [...]]]></description>
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		<title>Are you a warden or a prisoner online?</title>
		<link>http://www.cdacontentlab.com/learning-from-stanford-experiment</link>
		<comments>http://www.cdacontentlab.com/learning-from-stanford-experiment#comments</comments>
		<pubDate>Mon, 20 Jul 2009 15:32:36 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[chief content officer]]></category>
		<category><![CDATA[communication training]]></category>
		<category><![CDATA[content director]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[digital personas]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=382</guid>
		<description><![CDATA[The Stanford Prison Experiment looked at what happened psychologically when you placed some people in positions of power and other&#8217;s in positions of vulnerability (wardens and prisoners). Irrespective of their previous internal moral &#8216;clock&#8217; &#8211; how would they behave? The simulation carried out by Stanford University in the summer of 1971 was ended prematurely because [...]]]></description>
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		<title>Content is King (sort of)</title>
		<link>http://www.cdacontentlab.com/content-is-king-sort-of</link>
		<comments>http://www.cdacontentlab.com/content-is-king-sort-of#comments</comments>
		<pubDate>Fri, 05 Jun 2009 10:22:27 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[chief content officer]]></category>
		<category><![CDATA[communication training]]></category>
		<category><![CDATA[content director]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[content is king]]></category>
		<category><![CDATA[content planning]]></category>
		<category><![CDATA[content roles and responsibilities]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[orgnisational change]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=327</guid>
		<description><![CDATA[Here&#8217;s a question &#8211; if content is king, how come it hasn&#8217;t got a seat on the board? Or a top of the range company car? How come content doesn&#8217;t sit in on senior management team meetings? Hm? At best most organisations treat content rather like a middle manager that everybody believes has been promoted [...]]]></description>
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		<title>Those who can teach</title>
		<link>http://www.cdacontentlab.com/those-who-can-teach</link>
		<comments>http://www.cdacontentlab.com/those-who-can-teach#comments</comments>
		<pubDate>Fri, 27 Mar 2009 14:37:30 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[communication training]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[style guides]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web copywriting training]]></category>
		<category><![CDATA[Brand Republic]]></category>
		<category><![CDATA[communications training]]></category>
		<category><![CDATA[digital training]]></category>
		<category><![CDATA[EACA]]></category>
		<category><![CDATA[European Association of Communications Agencies]]></category>
		<category><![CDATA[Gary Leih]]></category>
		<category><![CDATA[IPA]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Ogilvy Group UK]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[web training]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=306</guid>
		<description><![CDATA[Sometimes it&#8217;s worth stating the obvious because so often the obvious gets overlooked, particularly in the current climate. We&#8217;re all off looking for the cash cow, the life raft, the new horizon, the thing that&#8217;s going to get us through the rough times. If what you&#8217;re seeking is the Holy Grail you may miss the [...]]]></description>
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