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	<title>Content Lab Blog &#187; content strategy</title>
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	<link>http://www.cdacontentlab.com</link>
	<description>Exploring the power of digital communication</description>
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		<title>Why things aren&#8217;t black and white any more</title>
		<link>http://www.cdacontentlab.com/why-things-arent-black-and-white-any-more</link>
		<comments>http://www.cdacontentlab.com/why-things-arent-black-and-white-any-more#comments</comments>
		<pubDate>Tue, 02 Aug 2011 09:35:53 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[CS Forum London 2011]]></category>
		<category><![CDATA[customer engagement online]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=948</guid>
		<description><![CDATA[I have a friend who recently had her garden renovated and decided to treat herself to some new garden furniture. She started by ordering two big parasols off the internet in &#8216;black&#8217;. The only problem was that when they arrived they weren&#8217;t black at all, they were a dark grey. &#8220;Ah yes,&#8221; said customer services [...]]]></description>
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		<title>Why content strategy is no miracle cure</title>
		<link>http://www.cdacontentlab.com/content-strategy-solutions</link>
		<comments>http://www.cdacontentlab.com/content-strategy-solutions#comments</comments>
		<pubDate>Mon, 04 Jul 2011 14:13:58 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[customer engagement online]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=932</guid>
		<description><![CDATA[Penicillin, central heating, Spanx&#8230; could be termed &#8216;miracle cures&#8217; (okay, so some antibiotics don&#8217;t work as well these days, but I&#8217;m wrestling with analogies here &#8211; cut me some slack). What I mean is that once they&#8217;re applied their impact is almost instantaneous and evident. I live in a world which is warmer and where [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Why does less cost more?</title>
		<link>http://www.cdacontentlab.com/why-does-less-cost-more</link>
		<comments>http://www.cdacontentlab.com/why-does-less-cost-more#comments</comments>
		<pubDate>Tue, 22 Feb 2011 14:20:54 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=876</guid>
		<description><![CDATA[The lab rats and I have been pondering the quality v. quantity question recently. A lot of what we deal with as content strategists seems to rest on a (client?) perception that content is relatively low cost and readily available. Everybody can write, right? (And lots of people can pick up a camera to create [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A good website is like a good Christmas tree&#8230;</title>
		<link>http://www.cdacontentlab.com/a-good-website-is-like-a-good-christmas-tree</link>
		<comments>http://www.cdacontentlab.com/a-good-website-is-like-a-good-christmas-tree#comments</comments>
		<pubDate>Thu, 16 Dec 2010 09:13:51 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=806</guid>
		<description><![CDATA[A good website is like a good Christmas tree&#8230;  &#8216;Ah&#8217; I hear you say, here comes the tenuous festive metaphor. Not so, you cynical lot, but a seasonally-apt reminder that good websites are predicated on structure, not tinsel and baubles. And notice that I say &#8216;good&#8217; website, not &#8216;great&#8217; website, or &#8216;fantastic&#8217; website. &#8216;Tis the [...]]]></description>
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		<title>10 really good reasons (no, honestly) for postponing what you could do today about your website content</title>
		<link>http://www.cdacontentlab.com/10-reasons-to-do-nothing-about-online-conten</link>
		<comments>http://www.cdacontentlab.com/10-reasons-to-do-nothing-about-online-conten#comments</comments>
		<pubDate>Thu, 22 Jul 2010 09:16:45 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing content for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=736</guid>
		<description><![CDATA[Walk around client offices and marketing seem to have a spring in their step. Even the guys in IT are whistling &#8217;1000 Points of Hate&#8217; by Anthrax (this is a good sign). But&#8230; Well, there&#8217;s always a but, isn&#8217;t there? Just sometimes I hear those sit on your hands excuses in some quarters. They may [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you a warden or a prisoner online?</title>
		<link>http://www.cdacontentlab.com/learning-from-stanford-experiment</link>
		<comments>http://www.cdacontentlab.com/learning-from-stanford-experiment#comments</comments>
		<pubDate>Mon, 20 Jul 2009 15:32:36 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[chief content officer]]></category>
		<category><![CDATA[communication training]]></category>
		<category><![CDATA[content director]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[digital personas]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=382</guid>
		<description><![CDATA[The Stanford Prison Experiment looked at what happened psychologically when you placed some people in positions of power and other&#8217;s in positions of vulnerability (wardens and prisoners). Irrespective of their previous internal moral &#8216;clock&#8217; &#8211; how would they behave? The simulation carried out by Stanford University in the summer of 1971 was ended prematurely because [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Archive as a presentation of your brand</title>
		<link>http://www.cdacontentlab.com/archive-as-a-presentation-of-your-brand</link>
		<comments>http://www.cdacontentlab.com/archive-as-a-presentation-of-your-brand#comments</comments>
		<pubDate>Wed, 17 Jun 2009 07:57:29 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[research whitepaper]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[web archive]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[financial services online]]></category>
		<category><![CDATA[internet users]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[searching online]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=358</guid>
		<description><![CDATA[In Alice in Wonderland the Mad Hatter is doomed to live his life at tea time. He and his companions cope by moving round a giant tea table, leaving behind the detritus of their last repast in order to begin again at a new place setting. I sometimes feel the web is modelled along similar [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content is King (sort of)</title>
		<link>http://www.cdacontentlab.com/content-is-king-sort-of</link>
		<comments>http://www.cdacontentlab.com/content-is-king-sort-of#comments</comments>
		<pubDate>Fri, 05 Jun 2009 10:22:27 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[chief content officer]]></category>
		<category><![CDATA[communication training]]></category>
		<category><![CDATA[content director]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[content is king]]></category>
		<category><![CDATA[content planning]]></category>
		<category><![CDATA[content roles and responsibilities]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[orgnisational change]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=327</guid>
		<description><![CDATA[Here&#8217;s a question &#8211; if content is king, how come it hasn&#8217;t got a seat on the board? Or a top of the range company car? How come content doesn&#8217;t sit in on senior management team meetings? Hm? At best most organisations treat content rather like a middle manager that everybody believes has been promoted [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Content Stategy Forum 2010</title>
		<link>http://www.cdacontentlab.com/content-stategy-forum-2010</link>
		<comments>http://www.cdacontentlab.com/content-stategy-forum-2010#comments</comments>
		<pubDate>Fri, 13 Mar 2009 10:43:21 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[chief content officer]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[web copywriting]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=589</guid>
		<description><![CDATA[]]></description>
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