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	<title>Content Lab Blog &#187; copywriting</title>
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	<link>http://www.cdacontentlab.com</link>
	<description>Exploring the power of digital communication</description>
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		<title>Those who can teach</title>
		<link>http://www.cdacontentlab.com/those-who-can-teach</link>
		<comments>http://www.cdacontentlab.com/those-who-can-teach#comments</comments>
		<pubDate>Fri, 27 Mar 2009 14:37:30 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[communication training]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[style guides]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web copywriting training]]></category>
		<category><![CDATA[Brand Republic]]></category>
		<category><![CDATA[communications training]]></category>
		<category><![CDATA[digital training]]></category>
		<category><![CDATA[EACA]]></category>
		<category><![CDATA[European Association of Communications Agencies]]></category>
		<category><![CDATA[Gary Leih]]></category>
		<category><![CDATA[IPA]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Ogilvy Group UK]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[web training]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=306</guid>
		<description><![CDATA[Sometimes it&#8217;s worth stating the obvious because so often the obvious gets overlooked, particularly in the current climate. We&#8217;re all off looking for the cash cow, the life raft, the new horizon, the thing that&#8217;s going to get us through the rough times. If what you&#8217;re seeking is the Holy Grail you may miss the [...]]]></description>
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		<title>The &#8216;strikethrough&#8217; as a visual cue &#8211; and maybe hypnosis thrown in</title>
		<link>http://www.cdacontentlab.com/the-strikethrough-as-a-visual-cue-and-maybe-hypnosis-thrown-in</link>
		<comments>http://www.cdacontentlab.com/the-strikethrough-as-a-visual-cue-and-maybe-hypnosis-thrown-in#comments</comments>
		<pubDate>Thu, 19 Mar 2009 19:15:14 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[digital print]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[hypnotic langauge]]></category>
		<category><![CDATA[online punctuation]]></category>
		<category><![CDATA[strikethrough]]></category>
		<category><![CDATA[web copywriting]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=297</guid>
		<description><![CDATA[I received a marketing email the other day which used ’strikethroughs’ in the text. For a second I thought someone had just pressed ’send’ on an early proof, but I quickly figured out that the strikethroughs were being used as visual devices designed to layer some additional meaning into the text. I’ve given up hunting [...]]]></description>
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		<title>Twitter &#8211; this summer&#8217;s chart topper?</title>
		<link>http://www.cdacontentlab.com/twitter-this-summers-chart-topper</link>
		<comments>http://www.cdacontentlab.com/twitter-this-summers-chart-topper#comments</comments>
		<pubDate>Sun, 08 Mar 2009 21:43:09 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[digital print]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[user generated content]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[associative thought]]></category>
		<category><![CDATA[bebo]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[hyperlinking]]></category>
		<category><![CDATA[online content]]></category>
		<category><![CDATA[The Birdie Song]]></category>
		<category><![CDATA[The Tweets]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=260</guid>
		<description><![CDATA[Does anyone remember The Birdie Song? The original version was released in the 1960s,  but in the 1980s a UK band called The Tweets got to No. 2 in the charts with an instrumental version accompanied by a silly dance. I use the term &#8216;dance&#8217; loosely. In the same way that you might describe a [...]]]></description>
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		<title>Are we grunting online?</title>
		<link>http://www.cdacontentlab.com/are-we-grunting-online</link>
		<comments>http://www.cdacontentlab.com/are-we-grunting-online#comments</comments>
		<pubDate>Thu, 26 Feb 2009 11:23:00 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[search engine usage]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web copywriting training]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[Evolutionary Biology]]></category>
		<category><![CDATA[IBM (NYSE: IBM) supercomputer]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[Mark Pagel]]></category>
		<category><![CDATA[Reading University]]></category>
		<category><![CDATA[ThamesBlue]]></category>
		<category><![CDATA[usefulness online]]></category>
		<category><![CDATA[usefulness the online language of brand]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for the web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=247</guid>
		<description><![CDATA[Reading University researchers have developed a computer programme that has identified the words &#8220;I&#8221;, &#8220;we&#8221;, and the numbers &#8220;1&#8243;, &#8220;2&#8243; and &#8220;3&#8243; as some of the oldest still in use. With them I could, apparently, communicate with a prehistoric ancester. I couldn&#8217;t discuss the current &#8220;global economic meltdown&#8221; (see my ealier post on Armegeddon language) [...]]]></description>
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		<title>Kindle 2 &#8211; online magazines nil</title>
		<link>http://www.cdacontentlab.com/kindle-2-online-magazines-nil</link>
		<comments>http://www.cdacontentlab.com/kindle-2-online-magazines-nil#comments</comments>
		<pubDate>Tue, 10 Feb 2009 10:23:08 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[digital print]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online magazines]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Amazon.com]]></category>
		<category><![CDATA[book readers]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Kindle 2]]></category>
		<category><![CDATA[magazines online]]></category>
		<category><![CDATA[wireless reading device]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=215</guid>
		<description><![CDATA[News of Amazon&#8217;s Kindle 2 has just leaked out, causing tremors of excitement amongst those of us who&#8217;d rather do anything than our day job. The new &#8216;wirelss reading device&#8217; (think what would happen if an iPod and a paperback had a baby) is sleek and gorgeous and very practical&#8230; which got me thinking. I&#8217;ve [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Welcome to web content 101</title>
		<link>http://www.cdacontentlab.com/welcome-to-web-content-101</link>
		<comments>http://www.cdacontentlab.com/welcome-to-web-content-101#comments</comments>
		<pubDate>Thu, 29 Jan 2009 08:24:45 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web copywriting training]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[copy for emails]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing email copy]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=198</guid>
		<description><![CDATA[They say that fish don&#8217;t know what water is because they swim in it. Content is the same. We swim in it and therefore don&#8217;t really think about it. After all, we all have reasonable writing skills, which we employ effortlessly in everything from writing a Post It note through to creating a huge website. [...]]]></description>
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		<title>Paper phrases</title>
		<link>http://www.cdacontentlab.com/paper-phrases</link>
		<comments>http://www.cdacontentlab.com/paper-phrases#comments</comments>
		<pubDate>Fri, 03 Oct 2008 14:10:41 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[user analysis]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=28</guid>
		<description><![CDATA[Back in the days when communication relied on a cleft stick, paper was the perfect format.  It beat cave paintings and even clay tablets in the portability stakes. It was &#8211; depending on the servant holding the stick &#8211; reasonably fast. Eventually a whole system was built around moving paper about. The fax machine may [...]]]></description>
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