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	<title>Content Lab Blog &#187; cost effective marketing</title>
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	<description>Exploring the power of digital communication</description>
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		<title>Why things aren&#8217;t black and white any more</title>
		<link>http://www.cdacontentlab.com/why-things-arent-black-and-white-any-more</link>
		<comments>http://www.cdacontentlab.com/why-things-arent-black-and-white-any-more#comments</comments>
		<pubDate>Tue, 02 Aug 2011 09:35:53 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[CS Forum London 2011]]></category>
		<category><![CDATA[customer engagement online]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=948</guid>
		<description><![CDATA[I have a friend who recently had her garden renovated and decided to treat herself to some new garden furniture. She started by ordering two big parasols off the internet in &#8216;black&#8217;. The only problem was that when they arrived they weren&#8217;t black at all, they were a dark grey. &#8220;Ah yes,&#8221; said customer services [...]]]></description>
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		<title>How online audiences are treated &#8211; and why?</title>
		<link>http://www.cdacontentlab.com/how-online-audiences-are-treated-and-why</link>
		<comments>http://www.cdacontentlab.com/how-online-audiences-are-treated-and-why#comments</comments>
		<pubDate>Wed, 02 Jun 2010 11:38:08 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[writing content for web]]></category>

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		<description><![CDATA[I was talking to CDA co-founder Clare O&#8217;Brienabout her her presentation to the Content Strategy Forum in Paris and how online audiences are treated (and the role of metrics in framing that relationship). That got me thinking (slowly) and the below is the result. Most people accept that online is not a broadcast media and [...]]]></description>
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		<title>Those who can teach</title>
		<link>http://www.cdacontentlab.com/those-who-can-teach</link>
		<comments>http://www.cdacontentlab.com/those-who-can-teach#comments</comments>
		<pubDate>Fri, 27 Mar 2009 14:37:30 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[communication training]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[style guides]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web copywriting training]]></category>
		<category><![CDATA[Brand Republic]]></category>
		<category><![CDATA[communications training]]></category>
		<category><![CDATA[digital training]]></category>
		<category><![CDATA[EACA]]></category>
		<category><![CDATA[European Association of Communications Agencies]]></category>
		<category><![CDATA[Gary Leih]]></category>
		<category><![CDATA[IPA]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Ogilvy Group UK]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[web training]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=306</guid>
		<description><![CDATA[Sometimes it&#8217;s worth stating the obvious because so often the obvious gets overlooked, particularly in the current climate. We&#8217;re all off looking for the cash cow, the life raft, the new horizon, the thing that&#8217;s going to get us through the rough times. If what you&#8217;re seeking is the Holy Grail you may miss the [...]]]></description>
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		<title>Today is a good day to begin</title>
		<link>http://www.cdacontentlab.com/start-today</link>
		<comments>http://www.cdacontentlab.com/start-today#comments</comments>
		<pubDate>Tue, 23 Sep 2008 07:56:44 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[economic meltdown]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=4</guid>
		<description><![CDATA[Let me see&#8230; where shall I start? Well the financial services sector is in meltdown. Banks are going to the wall and if Radio 4&#8242;s Today programme is right, senior American politicians are on their knees (well, at least one). In the UK everyone is waiting to see how far the fall-out will spread. From [...]]]></description>
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