Archive for category search engine usage
Are we grunting online?
Posted by Lab rat in audience engagement, branding, copywriting, customer engagement, digital marketing, online communication, online language, search engine usage, web content, web copywriting training on February 26, 2009
Reading University researchers have developed a computer programme that has identified the words “I”, “we”, and the numbers “1″, “2″ and “3″ as some of the oldest still in use.
With them I could, apparently, communicate with a prehistoric ancester. I couldn’t discuss the current “global economic meltdown” (see my ealier post on Armegeddon language) but I could manage, maybe: “I hungry, need 3 helpings of roast Mastodon. We hunt now!”.
The researchers are also predicting which words are likely to become extinct, citing “squeeze”, “guts”, “stick” and “bad” as those most likely to become obsolete first (according to a BBC article on the project).
This means the sentence: “I had some bad sushi last night and I feel like my guts are being squeezed out through my bottom, so I’ll stick to dry toast for lunch” will, one day, have no meaning.
This story has thrown my morning out of wack because I’m now obsessing about what enables some words to thrive while others do not? I can see the importance of being able to identify myself (I), creating alliances (we) and basic numbers (1, 2, 3). Does that mean usefulness is the key to language longevity? If so, are the words which die out (or are on their last legs), words which are no longer useful?
Or is it to do with the fact that we have better / alternative words? Is ‘guts’ going because ‘stomach’ or ‘entrails’ are more accurate alternatives?
And what influence, if any, does the medium of delivery have on a word’s viability? Are some words less viable because they are open to misenterpretation when skimmed at speed online, for example? And are words liable to die out through overuse. (In which case, please let ‘Welcome’ go first. THE most overused word on the internet.)
According to the Reading researchers, the less frequently certain words are used, the more likely they are to be replaced.
Other simple rules have been uncovered – numerals evolve the slowest, then nouns, then verbs, then adjectives. Conjunctions and prepositions such as ‘and’, ‘or’, ‘but’ , ‘on’, ‘over’ and ‘against’ evolve the fastest, some as much as 100 times faster than numerals.
The evolution of language interests CDA. It was one of the driving forces behind our recent language pathways white paper. I’m firmly convinced that the way we engage with language has been profoundly changed by screen-based media and this in turn is influencing language and its evolution.
Which all begs the question: have we reached a pivot point where the way we create language and meaning is changing and at an ever increasing speed? (Think about younger age groups and txt (sic) messaging and how quickly their new ‘rules’ were widely accepted.)
And what does this mean for people like me?
I think this Reading research is going to keep me awake tonight.
Eager to know more?
Radio 4 interview with Professor Mark Pagel about the research
Have you just clicked through from our newsletter?
Posted by Lab rat in audience engagement, branding, customer engagement, digital marketing, online communication, online language, research whitepaper, search engine usage, user analysis, web content on January 21, 2009
If the answer to the above question is ‘yes’, can I say ‘hi’ and thank you for popping in. Take a look around – you’ll find a list of past posts in the right hand column and you can also search our archive.
If you haven’t received a copy of CDA’s enewsletter, It’s Only Words, I suggest you sign up now.
We send it out 3 or 4 times a year and it contains useful information, best practice tips and free downloads of valueto anyone using online communication for business.
Sign up right now and get the latest edition, which speaks about the latest release of our new whitepaper on internet search. The findings impact on the way all businesses should go about creating effective (and profitable) web content. You can also download our whitepaper for free AND the latest research dealing with online customer engagement.
Ho Ho Click Whirr
Posted by Lab rat in customer engagement, online language, research whitepaper, search engine usage on December 19, 2008
Christmas is coming, the goose is getting fat. Please put a penny in the old man’s hat.
Or, to put it another way: festival winter soon, economic input headgear.
CDA have just finished a research project looking at how people search and ‘find’ things online and how the process of search alters the language they use.
Most importantly, it looks at the implications for organisations who want to engage with these searchers and the language needed on their destination websites.
As a Christmas present, I’m delighted to offer visitors to the content lab a copy of the whitepaper - featuring research that takes a closer look at how people use language to search online and what that tells brands about the way they need to communicate.
Merry Christmas and enjoy.
When is a choice not a choice?
Posted by Lab rat in audience engagement, online communication, search engine usage on November 15, 2008
Given the limitless nature of the internet. How do users limit choice?
Although infinite choice may sound like free trade Nirvana, choice only works when you can compare and contrast between options. That works for a dozen or so choices. But what do users do when the choices on offer run to thousands?
We’re currently running some research which is throwing up some interesting mechanisms being used to filter a selection shortlist. I’m amazed at how people have adapted one of the internet’s great tools and made it work for them – and thrown the basic premise of this tool on its head (Can you throw a tool on its head?) in the process.
More soon.