Christmas is coming, the goose is getting fat. Please put a penny in the old man’s hat.
Or, to put it another way: festival winter soon, economic input headgear.
CDA have just finished a research project looking at how people search and ‘find’ things online and how the process of search alters the language they use.
Most importantly, it looks at the implications for organisations who want to engage with these searchers and the language needed on their destination websites.
As a Christmas present, I’m delighted to offer visitors to the content lab a copy of the whitepaper - featuring research that takes a closer look at how people use language to search online and what that tells brands about the way they need to communicate.
Merry Christmas and enjoy.
