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	<title>Content Lab Blog &#187; 2009</title>
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	<link>http://www.cdacontentlab.com</link>
	<description>Exploring the power of digital communication</description>
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		<title>Is it time to go viral?</title>
		<link>http://www.cdacontentlab.com/is-it-time-to-go-viral</link>
		<comments>http://www.cdacontentlab.com/is-it-time-to-go-viral#comments</comments>
		<pubDate>Sun, 08 Nov 2009 16:28:40 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[Angry-gram]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[electric sheep]]></category>
		<category><![CDATA[extreme sheep herding]]></category>
		<category><![CDATA[internet users]]></category>
		<category><![CDATA[Kylie Minogue]]></category>
		<category><![CDATA[Kylie Proof video]]></category>
		<category><![CDATA[Perlico]]></category>
		<category><![CDATA[quack viral]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing for web]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=551</guid>
		<description><![CDATA[Viral campaigns have been front of mind for me recently. I&#8217;ve suddenly been struck by how a great idea isn&#8217;t always the right idea. There may be a profound difference between what works as a viral campaign and what works for you as a brand / business / organisation &#8211; ie the audience that is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Make your website take the personality test</title>
		<link>http://www.cdacontentlab.com/make-your-website-take-the-personality-test</link>
		<comments>http://www.cdacontentlab.com/make-your-website-take-the-personality-test#comments</comments>
		<pubDate>Thu, 03 Sep 2009 21:06:28 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[digital personas]]></category>
		<category><![CDATA[internet users]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=493</guid>
		<description><![CDATA[Your website is just like any other member of your team&#8230; Okay, they don’t draw salary (in quite the same way) and they don’t turn up at the Christmas party clutching half a bottle of tequila. But they represent your organisation, its products, services, values&#8230; The question is – what type of personality have you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The &#8216;face&#8217; of online delivery</title>
		<link>http://www.cdacontentlab.com/the-face-of-online-delivery</link>
		<comments>http://www.cdacontentlab.com/the-face-of-online-delivery#comments</comments>
		<pubDate>Fri, 07 Aug 2009 11:40:43 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[communication training]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=414</guid>
		<description><![CDATA[Increasingly organisations understand the importance of creating the right Tone of Voice (ToV) for their communications. That tone needs to be &#8216;modulated&#8217; for online delivery, where communications must be conversational and reply-focussed. Organisations are beginning to understand even that these days. But when we converse with people face-to-face so much of what we infer and [...]]]></description>
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		<title>Are you a warden or a prisoner online?</title>
		<link>http://www.cdacontentlab.com/learning-from-stanford-experiment</link>
		<comments>http://www.cdacontentlab.com/learning-from-stanford-experiment#comments</comments>
		<pubDate>Mon, 20 Jul 2009 15:32:36 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[chief content officer]]></category>
		<category><![CDATA[communication training]]></category>
		<category><![CDATA[content director]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[digital personas]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=382</guid>
		<description><![CDATA[The Stanford Prison Experiment looked at what happened psychologically when you placed some people in positions of power and other&#8217;s in positions of vulnerability (wardens and prisoners). Irrespective of their previous internal moral &#8216;clock&#8217; &#8211; how would they behave? The simulation carried out by Stanford University in the summer of 1971 was ended prematurely because [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Archive as a presentation of your brand</title>
		<link>http://www.cdacontentlab.com/archive-as-a-presentation-of-your-brand</link>
		<comments>http://www.cdacontentlab.com/archive-as-a-presentation-of-your-brand#comments</comments>
		<pubDate>Wed, 17 Jun 2009 07:57:29 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[research whitepaper]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[web archive]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[financial services online]]></category>
		<category><![CDATA[internet users]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[searching online]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=358</guid>
		<description><![CDATA[In Alice in Wonderland the Mad Hatter is doomed to live his life at tea time. He and his companions cope by moving round a giant tea table, leaving behind the detritus of their last repast in order to begin again at a new place setting. I sometimes feel the web is modelled along similar [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The power of metaphor &#8211; discuss</title>
		<link>http://www.cdacontentlab.com/the-power-of-metaphor-discuss</link>
		<comments>http://www.cdacontentlab.com/the-power-of-metaphor-discuss#comments</comments>
		<pubDate>Fri, 08 May 2009 14:14:21 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[economic influences on language]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=315</guid>
		<description><![CDATA[I was lecturing to a room of health professionals the other week about how to handle vast quantities of information . This is not simply a question of moving and storing the stuff, but getting the right bits of it into the right hands. The health service is awash with data, much of it designed [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are we grunting online?</title>
		<link>http://www.cdacontentlab.com/are-we-grunting-online</link>
		<comments>http://www.cdacontentlab.com/are-we-grunting-online#comments</comments>
		<pubDate>Thu, 26 Feb 2009 11:23:00 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[search engine usage]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web copywriting training]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[Evolutionary Biology]]></category>
		<category><![CDATA[IBM (NYSE: IBM) supercomputer]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[Mark Pagel]]></category>
		<category><![CDATA[Reading University]]></category>
		<category><![CDATA[ThamesBlue]]></category>
		<category><![CDATA[usefulness online]]></category>
		<category><![CDATA[usefulness the online language of brand]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for the web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=247</guid>
		<description><![CDATA[Reading University researchers have developed a computer programme that has identified the words &#8220;I&#8221;, &#8220;we&#8221;, and the numbers &#8220;1&#8243;, &#8220;2&#8243; and &#8220;3&#8243; as some of the oldest still in use. With them I could, apparently, communicate with a prehistoric ancester. I couldn&#8217;t discuss the current &#8220;global economic meltdown&#8221; (see my ealier post on Armegeddon language) [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/are-we-grunting-online/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome to web content 101</title>
		<link>http://www.cdacontentlab.com/welcome-to-web-content-101</link>
		<comments>http://www.cdacontentlab.com/welcome-to-web-content-101#comments</comments>
		<pubDate>Thu, 29 Jan 2009 08:24:45 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web copywriting training]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[copy for emails]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing email copy]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=198</guid>
		<description><![CDATA[They say that fish don&#8217;t know what water is because they swim in it. Content is the same. We swim in it and therefore don&#8217;t really think about it. After all, we all have reasonable writing skills, which we employ effortlessly in everything from writing a Post It note through to creating a huge website. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beware your website doesn&#8217;t blow up in your face</title>
		<link>http://www.cdacontentlab.com/beware-your-website-doesnt-blow-up-in-your-face</link>
		<comments>http://www.cdacontentlab.com/beware-your-website-doesnt-blow-up-in-your-face#comments</comments>
		<pubDate>Mon, 26 Jan 2009 18:46:00 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[best websites]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[Hoop Associates]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[usefulness as brand]]></category>
		<category><![CDATA[user engagement]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=181</guid>
		<description><![CDATA[I hate tricksy titles or descriptions. A spade is a spade not an &#8216;earth and debris relocator&#8217;. Often names are designed to make little ideas seem bigger than they are. Some product names are just plain silly, such as the Ford Probe, probably so named because there are still agencies out there who think the [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/beware-your-website-doesnt-blow-up-in-your-face/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2009 &#8211; the year for doing digital</title>
		<link>http://www.cdacontentlab.com/2009-the-year-for-doing-digital</link>
		<comments>http://www.cdacontentlab.com/2009-the-year-for-doing-digital#comments</comments>
		<pubDate>Tue, 13 Jan 2009 12:21:14 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[Confused new ad campaign]]></category>
		<category><![CDATA[Confused.com]]></category>
		<category><![CDATA[digital communication]]></category>
		<category><![CDATA[doing digital]]></category>
		<category><![CDATA[Wordley Production Partners]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=134</guid>
		<description><![CDATA[Businesses are falling over like nine pins. Banks are going to the wall. Currencies are going down the toilet. We&#8217;re all going to the hot place in a hand basket. Are we? Nah. But we are going digital. This is the year that businesses  finally get what digital media is all about. They may be [...]]]></description>
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