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	<title>Content Lab Blog &#187; content strategy</title>
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	<link>http://www.cdacontentlab.com</link>
	<description>Exploring the power of digital communication</description>
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		<title>Governance &#8211; where to draw the line?</title>
		<link>http://www.cdacontentlab.com/governance-where-to-draw-the-line</link>
		<comments>http://www.cdacontentlab.com/governance-where-to-draw-the-line#comments</comments>
		<pubDate>Thu, 12 Jan 2012 11:24:31 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[digital governance]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[writing content for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=1074</guid>
		<description><![CDATA[Back in the days of the wild, wild, west, gun fighters and bank robbers ran amok. Gentle folk were afraid for the lives and street brawls were commonplace. Okay, it was exciting, but reputable companies &#8211; I mean folks &#8211; stayed in the big cities and left the frontier towns to the lawless. Aw shucks, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Enterprise information governance &#8211; webinar</title>
		<link>http://www.cdacontentlab.com/985</link>
		<comments>http://www.cdacontentlab.com/985#comments</comments>
		<pubDate>Thu, 27 Oct 2011 09:52:59 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[digital governance]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online communication]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=985</guid>
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		<slash:comments>0</slash:comments>
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		<title>Why things aren&#8217;t black and white any more</title>
		<link>http://www.cdacontentlab.com/why-things-arent-black-and-white-any-more</link>
		<comments>http://www.cdacontentlab.com/why-things-arent-black-and-white-any-more#comments</comments>
		<pubDate>Tue, 02 Aug 2011 09:35:53 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[CS Forum London 2011]]></category>
		<category><![CDATA[customer engagement online]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=948</guid>
		<description><![CDATA[I have a friend who recently had her garden renovated and decided to treat herself to some new garden furniture. She started by ordering two big parasols off the internet in &#8216;black&#8217;. The only problem was that when they arrived they weren&#8217;t black at all, they were a dark grey. &#8220;Ah yes,&#8221; said customer services [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Why content strategy is no miracle cure</title>
		<link>http://www.cdacontentlab.com/content-strategy-solutions</link>
		<comments>http://www.cdacontentlab.com/content-strategy-solutions#comments</comments>
		<pubDate>Mon, 04 Jul 2011 14:13:58 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[customer engagement online]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=932</guid>
		<description><![CDATA[Penicillin, central heating, Spanx&#8230; could be termed &#8216;miracle cures&#8217; (okay, so some antibiotics don&#8217;t work as well these days, but I&#8217;m wrestling with analogies here &#8211; cut me some slack). What I mean is that once they&#8217;re applied their impact is almost instantaneous and evident. I live in a world which is warmer and where [...]]]></description>
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		<title>Why does less cost more?</title>
		<link>http://www.cdacontentlab.com/why-does-less-cost-more</link>
		<comments>http://www.cdacontentlab.com/why-does-less-cost-more#comments</comments>
		<pubDate>Tue, 22 Feb 2011 14:20:54 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=876</guid>
		<description><![CDATA[The lab rats and I have been pondering the quality v. quantity question recently. A lot of what we deal with as content strategists seems to rest on a (client?) perception that content is relatively low cost and readily available. Everybody can write, right? (And lots of people can pick up a camera to create [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Online marketing comms &#8211; rules tighten. Let the seller beware</title>
		<link>http://www.cdacontentlab.com/online-marketing-comms-rules-tighten-let-the-seller-beware</link>
		<comments>http://www.cdacontentlab.com/online-marketing-comms-rules-tighten-let-the-seller-beware#comments</comments>
		<pubDate>Mon, 24 Jan 2011 15:01:21 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web copywriting training]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=828</guid>
		<description><![CDATA[From March 1, any communication on your website that sets out to tell users about goods, services, opportunities, freebies&#8230; but where the primary or ultimate  aim is to sell something, will be regulated by the Advertising Standards Authority (ASA). The ASA is the UK&#8217;s independent advertising watchdog, responsible for controlling marketing communications in all media [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A good website is like a good Christmas tree&#8230;</title>
		<link>http://www.cdacontentlab.com/a-good-website-is-like-a-good-christmas-tree</link>
		<comments>http://www.cdacontentlab.com/a-good-website-is-like-a-good-christmas-tree#comments</comments>
		<pubDate>Thu, 16 Dec 2010 09:13:51 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=806</guid>
		<description><![CDATA[A good website is like a good Christmas tree&#8230;  &#8216;Ah&#8217; I hear you say, here comes the tenuous festive metaphor. Not so, you cynical lot, but a seasonally-apt reminder that good websites are predicated on structure, not tinsel and baubles. And notice that I say &#8216;good&#8217; website, not &#8216;great&#8217; website, or &#8216;fantastic&#8217; website. &#8216;Tis the [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/a-good-website-is-like-a-good-christmas-tree/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mentoring &#8211; is it different for women?</title>
		<link>http://www.cdacontentlab.com/mentoring-is-it-different-for-women</link>
		<comments>http://www.cdacontentlab.com/mentoring-is-it-different-for-women#comments</comments>
		<pubDate>Mon, 11 Oct 2010 10:22:00 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[mentoring]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=763</guid>
		<description><![CDATA[I was at a meeting organised by Amanda Davie at Reform, which looked at the need for a mentoring scheme aimed specifically at women working in the digital industry. It was a great meeting. I met some great women. The mentoring potential in the room was awesome. Ah, if only I was 30 years younger [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/mentoring-is-it-different-for-women/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 really good reasons (no, honestly) for postponing what you could do today about your website content</title>
		<link>http://www.cdacontentlab.com/10-reasons-to-do-nothing-about-online-conten</link>
		<comments>http://www.cdacontentlab.com/10-reasons-to-do-nothing-about-online-conten#comments</comments>
		<pubDate>Thu, 22 Jul 2010 09:16:45 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing content for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=736</guid>
		<description><![CDATA[Walk around client offices and marketing seem to have a spring in their step. Even the guys in IT are whistling &#8217;1000 Points of Hate&#8217; by Anthrax (this is a good sign). But&#8230; Well, there&#8217;s always a but, isn&#8217;t there? Just sometimes I hear those sit on your hands excuses in some quarters. They may [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/10-reasons-to-do-nothing-about-online-conten/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>How online audiences are treated &#8211; and why?</title>
		<link>http://www.cdacontentlab.com/how-online-audiences-are-treated-and-why</link>
		<comments>http://www.cdacontentlab.com/how-online-audiences-are-treated-and-why#comments</comments>
		<pubDate>Wed, 02 Jun 2010 11:38:08 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[writing content for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=694</guid>
		<description><![CDATA[I was talking to CDA co-founder Clare O&#8217;Brienabout her her presentation to the Content Strategy Forum in Paris and how online audiences are treated (and the role of metrics in framing that relationship). That got me thinking (slowly) and the below is the result. Most people accept that online is not a broadcast media and [...]]]></description>
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		<slash:comments>0</slash:comments>
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