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	<title>Content Lab Blog &#187; digital personas</title>
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	<description>Exploring the power of digital communication</description>
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		<title>Make your website take the personality test</title>
		<link>http://www.cdacontentlab.com/make-your-website-take-the-personality-test</link>
		<comments>http://www.cdacontentlab.com/make-your-website-take-the-personality-test#comments</comments>
		<pubDate>Thu, 03 Sep 2009 21:06:28 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[digital personas]]></category>
		<category><![CDATA[internet users]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[writing content for web]]></category>
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		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=493</guid>
		<description><![CDATA[Your website is just like any other member of your team&#8230; Okay, they don’t draw salary (in quite the same way) and they don’t turn up at the Christmas party clutching half a bottle of tequila. But they represent your organisation, its products, services, values&#8230; The question is – what type of personality have you [...]]]></description>
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		<title>Are you a warden or a prisoner online?</title>
		<link>http://www.cdacontentlab.com/learning-from-stanford-experiment</link>
		<comments>http://www.cdacontentlab.com/learning-from-stanford-experiment#comments</comments>
		<pubDate>Mon, 20 Jul 2009 15:32:36 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[chief content officer]]></category>
		<category><![CDATA[communication training]]></category>
		<category><![CDATA[content director]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[digital personas]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=382</guid>
		<description><![CDATA[The Stanford Prison Experiment looked at what happened psychologically when you placed some people in positions of power and other&#8217;s in positions of vulnerability (wardens and prisoners). Irrespective of their previous internal moral &#8216;clock&#8217; &#8211; how would they behave? The simulation carried out by Stanford University in the summer of 1971 was ended prematurely because [...]]]></description>
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		<title>Personas grata</title>
		<link>http://www.cdacontentlab.com/personas-grata</link>
		<comments>http://www.cdacontentlab.com/personas-grata#comments</comments>
		<pubDate>Mon, 08 Dec 2008 10:46:10 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
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		<category><![CDATA[digital personas]]></category>
		<category><![CDATA[personas]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web personas]]></category>

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		<description><![CDATA[The internet, the web, the online&#8230; thingy can be likened to a teenager. It&#8217;s all about peer pressure and fitting in. (I haven&#8217;t quite figured out what the internet equivalent of spots is yet, but I suspect it has something to do with your server eating 1-in-50 emails and visiting websites that want to dump [...]]]></description>
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