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	<title>Content Lab Blog &#187; emails</title>
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	<link>http://www.cdacontentlab.com</link>
	<description>Exploring the power of digital communication</description>
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		<title>Don&#8217;t be afraid to tinker with your From line</title>
		<link>http://www.cdacontentlab.com/dont-be-afraid-to-tinker-with-your-from-line</link>
		<comments>http://www.cdacontentlab.com/dont-be-afraid-to-tinker-with-your-from-line#comments</comments>
		<pubDate>Thu, 10 Mar 2011 11:16:20 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[email communication]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[copy for emails]]></category>
		<category><![CDATA[email subject lines]]></category>
		<category><![CDATA[emails]]></category>
		<category><![CDATA[writing email copy]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=908</guid>
		<description><![CDATA[I happen to belong to something call Groupon, an online, email driven business that harnesses the power of collective purchasing to offer money-saving coupons on anything from fish pedicures (no time to explain) to car valeting and even holidays. Groupon is a play on words &#8211; well word actually: &#8220;coupon.&#8221; Geddit? But a puff for [...]]]></description>
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		<title>Highly effective email tactics</title>
		<link>http://www.cdacontentlab.com/highly-effective-email-tactics</link>
		<comments>http://www.cdacontentlab.com/highly-effective-email-tactics#comments</comments>
		<pubDate>Thu, 10 Jun 2010 09:24:44 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[email communication]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[confirmation emails]]></category>
		<category><![CDATA[emails]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[writing email copy]]></category>
		<category><![CDATA[writing web and email copy in a downturn]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=717</guid>
		<description><![CDATA[I lurve MarketingSherpa and have been a fan for years. I particularly wanted to share this chart from them on various email tactics, such as delivering content relevant to segment, email to house lists, email to rented lists&#8230; were rated as 2highly effective&#8221; by B2B and B2C marketers. ( I know the copyright says 2009 [...]]]></description>
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		<title>Are we all becoming users?</title>
		<link>http://www.cdacontentlab.com/are-we-all-becoming-users</link>
		<comments>http://www.cdacontentlab.com/are-we-all-becoming-users#comments</comments>
		<pubDate>Sat, 28 Feb 2009 12:37:50 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[email communication]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[email for business]]></category>
		<category><![CDATA[email users]]></category>
		<category><![CDATA[emails]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Poke]]></category>
		<category><![CDATA[social content generation tools]]></category>
		<category><![CDATA[user generated content]]></category>
		<category><![CDATA[web users]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[websites for business]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=256</guid>
		<description><![CDATA[One of the most important  things us lab rats do (when starting to work with a client) is getting them to &#8216;think like users&#8217;. Instead of thinking about what they want to say they must be totally absorbed in what their users want to do. This means organisations have to get inside the psyche of [...]]]></description>
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		<title>Email Subject line length</title>
		<link>http://www.cdacontentlab.com/email-subject-line-length</link>
		<comments>http://www.cdacontentlab.com/email-subject-line-length#comments</comments>
		<pubDate>Mon, 20 Oct 2008 07:30:28 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[email communication]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[email subject lines]]></category>
		<category><![CDATA[emails]]></category>
		<category><![CDATA[good email content]]></category>
		<category><![CDATA[subject line length]]></category>
		<category><![CDATA[writing email copy]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=70</guid>
		<description><![CDATA[So, what is the &#8216;best&#8217; length for the Subject line in an email? Perceived wisdom is that 50 characters is the outer limit, with best practice limiting you to 45. There have been some bulletin board exchanges about 200-plus character length Subject lines (including one test involving a 1500 character line). But an email Subject [...]]]></description>
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