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	<title>Content Lab Blog &#187; online communication</title>
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	<description>Exploring the power of digital communication</description>
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		<title>Enterprise information governance &#8211; webinar</title>
		<link>http://www.cdacontentlab.com/985</link>
		<comments>http://www.cdacontentlab.com/985#comments</comments>
		<pubDate>Thu, 27 Oct 2011 09:52:59 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[digital governance]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online communication]]></category>

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		<title>Why does less cost more?</title>
		<link>http://www.cdacontentlab.com/why-does-less-cost-more</link>
		<comments>http://www.cdacontentlab.com/why-does-less-cost-more#comments</comments>
		<pubDate>Tue, 22 Feb 2011 14:20:54 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=876</guid>
		<description><![CDATA[The lab rats and I have been pondering the quality v. quantity question recently. A lot of what we deal with as content strategists seems to rest on a (client?) perception that content is relatively low cost and readily available. Everybody can write, right? (And lots of people can pick up a camera to create [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The case for collaborative consumption</title>
		<link>http://www.cdacontentlab.com/the-case-for-collaborative-consumption</link>
		<comments>http://www.cdacontentlab.com/the-case-for-collaborative-consumption#comments</comments>
		<pubDate>Sat, 29 Jan 2011 14:20:39 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[collaborative consumption]]></category>
		<category><![CDATA[customer engagement online]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=865</guid>
		<description><![CDATA[For those of your who know all about Rachel Botsman, apologies. But I&#8217;ve just come across the video below and it struck a very deep cord. See what you think&#8230;]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Online marketing comms &#8211; rules tighten. Let the seller beware</title>
		<link>http://www.cdacontentlab.com/online-marketing-comms-rules-tighten-let-the-seller-beware</link>
		<comments>http://www.cdacontentlab.com/online-marketing-comms-rules-tighten-let-the-seller-beware#comments</comments>
		<pubDate>Mon, 24 Jan 2011 15:01:21 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web copywriting training]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=828</guid>
		<description><![CDATA[From March 1, any communication on your website that sets out to tell users about goods, services, opportunities, freebies&#8230; but where the primary or ultimate  aim is to sell something, will be regulated by the Advertising Standards Authority (ASA). The ASA is the UK&#8217;s independent advertising watchdog, responsible for controlling marketing communications in all media [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Hello DAWN</title>
		<link>http://www.cdacontentlab.com/hello-dawn</link>
		<comments>http://www.cdacontentlab.com/hello-dawn#comments</comments>
		<pubDate>Fri, 22 Oct 2010 13:04:05 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[mentoring]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2010]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=787</guid>
		<description><![CDATA[In my previous post &#8211; Mentoring. Is it different for women? &#8211; I told you a little about plans to set up a mentoring scheme aimed specifically at women working in the digital industry. Plans are progressing and a steering group are meeting shortly. The climate just seems right for an initative like this. I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mentoring &#8211; is it different for women?</title>
		<link>http://www.cdacontentlab.com/mentoring-is-it-different-for-women</link>
		<comments>http://www.cdacontentlab.com/mentoring-is-it-different-for-women#comments</comments>
		<pubDate>Mon, 11 Oct 2010 10:22:00 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[mentoring]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=763</guid>
		<description><![CDATA[I was at a meeting organised by Amanda Davie at Reform, which looked at the need for a mentoring scheme aimed specifically at women working in the digital industry. It was a great meeting. I met some great women. The mentoring potential in the room was awesome. Ah, if only I was 30 years younger [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 really good reasons (no, honestly) for postponing what you could do today about your website content</title>
		<link>http://www.cdacontentlab.com/10-reasons-to-do-nothing-about-online-conten</link>
		<comments>http://www.cdacontentlab.com/10-reasons-to-do-nothing-about-online-conten#comments</comments>
		<pubDate>Thu, 22 Jul 2010 09:16:45 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing content for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=736</guid>
		<description><![CDATA[Walk around client offices and marketing seem to have a spring in their step. Even the guys in IT are whistling &#8217;1000 Points of Hate&#8217; by Anthrax (this is a good sign). But&#8230; Well, there&#8217;s always a but, isn&#8217;t there? Just sometimes I hear those sit on your hands excuses in some quarters. They may [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Highly effective email tactics</title>
		<link>http://www.cdacontentlab.com/highly-effective-email-tactics</link>
		<comments>http://www.cdacontentlab.com/highly-effective-email-tactics#comments</comments>
		<pubDate>Thu, 10 Jun 2010 09:24:44 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[email communication]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[confirmation emails]]></category>
		<category><![CDATA[emails]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[writing email copy]]></category>
		<category><![CDATA[writing web and email copy in a downturn]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=717</guid>
		<description><![CDATA[I lurve MarketingSherpa and have been a fan for years. I particularly wanted to share this chart from them on various email tactics, such as delivering content relevant to segment, email to house lists, email to rented lists&#8230; were rated as 2highly effective&#8221; by B2B and B2C marketers. ( I know the copyright says 2009 [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How online audiences are treated &#8211; and why?</title>
		<link>http://www.cdacontentlab.com/how-online-audiences-are-treated-and-why</link>
		<comments>http://www.cdacontentlab.com/how-online-audiences-are-treated-and-why#comments</comments>
		<pubDate>Wed, 02 Jun 2010 11:38:08 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[writing content for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=694</guid>
		<description><![CDATA[I was talking to CDA co-founder Clare O&#8217;Brienabout her her presentation to the Content Strategy Forum in Paris and how online audiences are treated (and the role of metrics in framing that relationship). That got me thinking (slowly) and the below is the result. Most people accept that online is not a broadcast media and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Information entropy &#8211; ah, hmmm, huh?</title>
		<link>http://www.cdacontentlab.com/information-entropy-ah-hmmm-huh</link>
		<comments>http://www.cdacontentlab.com/information-entropy-ah-hmmm-huh#comments</comments>
		<pubDate>Mon, 12 Apr 2010 10:31:51 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[communication training]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing content for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=604</guid>
		<description><![CDATA[A friend of mine recently reviewed a book chapter for me, in which I examined what lies behind the concept of information overload. She asked why I&#8217;d chosen not to touch on information entropy. My answer was simple and somewhere along the lines of: &#8220;Duh?&#8221; In the physics lab &#8220;entropy&#8221; is used to described certain [...]]]></description>
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