<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Content Lab Blog &#187; online language</title>
	<atom:link href="http://www.cdacontentlab.com/tag/online-language/feed" rel="self" type="application/rss+xml" />
	<link>http://www.cdacontentlab.com</link>
	<description>Exploring the power of digital communication</description>
	<lastBuildDate>Thu, 12 Jan 2012 11:24:31 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>How do you &#8216;feel&#8217; about information</title>
		<link>http://www.cdacontentlab.com/how-do-you-feel-about-information</link>
		<comments>http://www.cdacontentlab.com/how-do-you-feel-about-information#comments</comments>
		<pubDate>Mon, 21 Dec 2009 15:07:02 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[communication training]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[user analysis]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[writing content for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=591</guid>
		<description><![CDATA[Do me a huge favour and complete this simple survey. It will only take a 5 minutes. Work your way through the questions in the order they&#8217;re presented (don&#8217;t you dare peak ahead). Let your intuition take over. Simply opt for the answers that comes closest to your own views. And always go with your [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/how-do-you-feel-about-information/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The &#8216;face&#8217; of online delivery</title>
		<link>http://www.cdacontentlab.com/the-face-of-online-delivery</link>
		<comments>http://www.cdacontentlab.com/the-face-of-online-delivery#comments</comments>
		<pubDate>Fri, 07 Aug 2009 11:40:43 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[communication training]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=414</guid>
		<description><![CDATA[Increasingly organisations understand the importance of creating the right Tone of Voice (ToV) for their communications. That tone needs to be &#8216;modulated&#8217; for online delivery, where communications must be conversational and reply-focussed. Organisations are beginning to understand even that these days. But when we converse with people face-to-face so much of what we infer and [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/the-face-of-online-delivery/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Archive as a presentation of your brand</title>
		<link>http://www.cdacontentlab.com/archive-as-a-presentation-of-your-brand</link>
		<comments>http://www.cdacontentlab.com/archive-as-a-presentation-of-your-brand#comments</comments>
		<pubDate>Wed, 17 Jun 2009 07:57:29 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[research whitepaper]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[web archive]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[financial services online]]></category>
		<category><![CDATA[internet users]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[searching online]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=358</guid>
		<description><![CDATA[In Alice in Wonderland the Mad Hatter is doomed to live his life at tea time. He and his companions cope by moving round a giant tea table, leaving behind the detritus of their last repast in order to begin again at a new place setting. I sometimes feel the web is modelled along similar [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/archive-as-a-presentation-of-your-brand/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The power of metaphor &#8211; discuss</title>
		<link>http://www.cdacontentlab.com/the-power-of-metaphor-discuss</link>
		<comments>http://www.cdacontentlab.com/the-power-of-metaphor-discuss#comments</comments>
		<pubDate>Fri, 08 May 2009 14:14:21 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[economic influences on language]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=315</guid>
		<description><![CDATA[I was lecturing to a room of health professionals the other week about how to handle vast quantities of information . This is not simply a question of moving and storing the stuff, but getting the right bits of it into the right hands. The health service is awash with data, much of it designed [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/the-power-of-metaphor-discuss/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The &#8216;strikethrough&#8217; as a visual cue &#8211; and maybe hypnosis thrown in</title>
		<link>http://www.cdacontentlab.com/the-strikethrough-as-a-visual-cue-and-maybe-hypnosis-thrown-in</link>
		<comments>http://www.cdacontentlab.com/the-strikethrough-as-a-visual-cue-and-maybe-hypnosis-thrown-in#comments</comments>
		<pubDate>Thu, 19 Mar 2009 19:15:14 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[digital print]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[hypnotic langauge]]></category>
		<category><![CDATA[online punctuation]]></category>
		<category><![CDATA[strikethrough]]></category>
		<category><![CDATA[web copywriting]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=297</guid>
		<description><![CDATA[I received a marketing email the other day which used ’strikethroughs’ in the text. For a second I thought someone had just pressed ’send’ on an early proof, but I quickly figured out that the strikethroughs were being used as visual devices designed to layer some additional meaning into the text. I’ve given up hunting [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/the-strikethrough-as-a-visual-cue-and-maybe-hypnosis-thrown-in/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Today is a good day to begin</title>
		<link>http://www.cdacontentlab.com/start-today</link>
		<comments>http://www.cdacontentlab.com/start-today#comments</comments>
		<pubDate>Tue, 23 Sep 2008 07:56:44 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[economic meltdown]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=4</guid>
		<description><![CDATA[Let me see&#8230; where shall I start? Well the financial services sector is in meltdown. Banks are going to the wall and if Radio 4&#8242;s Today programme is right, senior American politicians are on their knees (well, at least one). In the UK everyone is waiting to see how far the fall-out will spread. From [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/start-today/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

