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	<description>Exploring the power of digital communication</description>
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		<title>Archive as a presentation of your brand</title>
		<link>http://www.cdacontentlab.com/archive-as-a-presentation-of-your-brand</link>
		<comments>http://www.cdacontentlab.com/archive-as-a-presentation-of-your-brand#comments</comments>
		<pubDate>Wed, 17 Jun 2009 07:57:29 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
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		<category><![CDATA[auditing websites and emails]]></category>
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		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=358</guid>
		<description><![CDATA[In Alice in Wonderland the Mad Hatter is doomed to live his life at tea time. He and his companions cope by moving round a giant tea table, leaving behind the detritus of their last repast in order to begin again at a new place setting. I sometimes feel the web is modelled along similar [...]]]></description>
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		<title>Monkey could make chimps of us</title>
		<link>http://www.cdacontentlab.com/monkey-could-make-chimps-of-us</link>
		<comments>http://www.cdacontentlab.com/monkey-could-make-chimps-of-us#comments</comments>
		<pubDate>Mon, 15 Dec 2008 14:16:48 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[branding]]></category>
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		<category><![CDATA[viral marketing]]></category>
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		<category><![CDATA[online]]></category>
		<category><![CDATA[PG Tips]]></category>
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		<description><![CDATA[The earth moved for me this morning and it&#8217;s all thanks to a small knitted monkey dressed as the Queen of England. And anyone currently considering online advertising, viral marketing, or how to maximise the cross-platform power of digital and print would be wise to take note. Tea brand PG Tips has been exploiting the [...]]]></description>
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