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	<title>Content Lab Blog &#187; searching online</title>
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	<description>Exploring the power of digital communication</description>
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		<title>Archive as a presentation of your brand</title>
		<link>http://www.cdacontentlab.com/archive-as-a-presentation-of-your-brand</link>
		<comments>http://www.cdacontentlab.com/archive-as-a-presentation-of-your-brand#comments</comments>
		<pubDate>Wed, 17 Jun 2009 07:57:29 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
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		<description><![CDATA[In Alice in Wonderland the Mad Hatter is doomed to live his life at tea time. He and his companions cope by moving round a giant tea table, leaving behind the detritus of their last repast in order to begin again at a new place setting. I sometimes feel the web is modelled along similar [...]]]></description>
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		<title>When is a choice not a choice?</title>
		<link>http://www.cdacontentlab.com/when-is-a-choice-not-a-choice</link>
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		<pubDate>Sat, 15 Nov 2008 09:01:31 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[search engine usage]]></category>
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		<description><![CDATA[Given the limitless nature of the internet. How do users limit choice? Although infinite choice may sound like free trade Nirvana, choice only works when you can compare and contrast between options. That works for a dozen or so choices. But what do users do when the choices on offer run to thousands? We&#8217;re currently [...]]]></description>
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