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	<title>Content Lab Blog &#187; viral marketing</title>
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		<title>Is it time to go viral?</title>
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		<pubDate>Sun, 08 Nov 2009 16:28:40 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
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		<category><![CDATA[Kylie Minogue]]></category>
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		<description><![CDATA[Viral campaigns have been front of mind for me recently. I&#8217;ve suddenly been struck by how a great idea isn&#8217;t always the right idea. There may be a profound difference between what works as a viral campaign and what works for you as a brand / business / organisation &#8211; ie the audience that is [...]]]></description>
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		<title>Monkey could make chimps of us</title>
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		<pubDate>Mon, 15 Dec 2008 14:16:48 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
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		<category><![CDATA[PG Tips]]></category>
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		<description><![CDATA[The earth moved for me this morning and it&#8217;s all thanks to a small knitted monkey dressed as the Queen of England. And anyone currently considering online advertising, viral marketing, or how to maximise the cross-platform power of digital and print would be wise to take note. Tea brand PG Tips has been exploiting the [...]]]></description>
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