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	<title>Content Lab Blog &#187; writing email copy</title>
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	<link>http://www.cdacontentlab.com</link>
	<description>Exploring the power of digital communication</description>
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		<title>Don&#8217;t be afraid to tinker with your From line</title>
		<link>http://www.cdacontentlab.com/dont-be-afraid-to-tinker-with-your-from-line</link>
		<comments>http://www.cdacontentlab.com/dont-be-afraid-to-tinker-with-your-from-line#comments</comments>
		<pubDate>Thu, 10 Mar 2011 11:16:20 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[email communication]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[copy for emails]]></category>
		<category><![CDATA[email subject lines]]></category>
		<category><![CDATA[emails]]></category>
		<category><![CDATA[writing email copy]]></category>

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		<description><![CDATA[I happen to belong to something call Groupon, an online, email driven business that harnesses the power of collective purchasing to offer money-saving coupons on anything from fish pedicures (no time to explain) to car valeting and even holidays. Groupon is a play on words &#8211; well word actually: &#8220;coupon.&#8221; Geddit? But a puff for [...]]]></description>
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		<title>Highly effective email tactics</title>
		<link>http://www.cdacontentlab.com/highly-effective-email-tactics</link>
		<comments>http://www.cdacontentlab.com/highly-effective-email-tactics#comments</comments>
		<pubDate>Thu, 10 Jun 2010 09:24:44 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[email communication]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[confirmation emails]]></category>
		<category><![CDATA[emails]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[writing email copy]]></category>
		<category><![CDATA[writing web and email copy in a downturn]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=717</guid>
		<description><![CDATA[I lurve MarketingSherpa and have been a fan for years. I particularly wanted to share this chart from them on various email tactics, such as delivering content relevant to segment, email to house lists, email to rented lists&#8230; were rated as 2highly effective&#8221; by B2B and B2C marketers. ( I know the copyright says 2009 [...]]]></description>
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		<title>Welcome to web content 101</title>
		<link>http://www.cdacontentlab.com/welcome-to-web-content-101</link>
		<comments>http://www.cdacontentlab.com/welcome-to-web-content-101#comments</comments>
		<pubDate>Thu, 29 Jan 2009 08:24:45 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web copywriting training]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[copy for emails]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing email copy]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=198</guid>
		<description><![CDATA[They say that fish don&#8217;t know what water is because they swim in it. Content is the same. We swim in it and therefore don&#8217;t really think about it. After all, we all have reasonable writing skills, which we employ effortlessly in everything from writing a Post It note through to creating a huge website. [...]]]></description>
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		<title>Email Subject line length</title>
		<link>http://www.cdacontentlab.com/email-subject-line-length</link>
		<comments>http://www.cdacontentlab.com/email-subject-line-length#comments</comments>
		<pubDate>Mon, 20 Oct 2008 07:30:28 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[email communication]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[email subject lines]]></category>
		<category><![CDATA[emails]]></category>
		<category><![CDATA[good email content]]></category>
		<category><![CDATA[subject line length]]></category>
		<category><![CDATA[writing email copy]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=70</guid>
		<description><![CDATA[So, what is the &#8216;best&#8217; length for the Subject line in an email? Perceived wisdom is that 50 characters is the outer limit, with best practice limiting you to 45. There have been some bulletin board exchanges about 200-plus character length Subject lines (including one test involving a 1500 character line). But an email Subject [...]]]></description>
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