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	<title>Content Lab Blog &#187; writing for web</title>
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	<link>http://www.cdacontentlab.com</link>
	<description>Exploring the power of digital communication</description>
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		<title>Mentoring &#8211; is it different for women?</title>
		<link>http://www.cdacontentlab.com/mentoring-is-it-different-for-women</link>
		<comments>http://www.cdacontentlab.com/mentoring-is-it-different-for-women#comments</comments>
		<pubDate>Mon, 11 Oct 2010 10:22:00 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[mentoring]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=763</guid>
		<description><![CDATA[I was at a meeting organised by Amanda Davie at Reform, which looked at the need for a mentoring scheme aimed specifically at women working in the digital industry. It was a great meeting. I met some great women. The mentoring potential in the room was awesome. Ah, if only I was 30 years younger [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is it time to go viral?</title>
		<link>http://www.cdacontentlab.com/is-it-time-to-go-viral</link>
		<comments>http://www.cdacontentlab.com/is-it-time-to-go-viral#comments</comments>
		<pubDate>Sun, 08 Nov 2009 16:28:40 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[Angry-gram]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[electric sheep]]></category>
		<category><![CDATA[extreme sheep herding]]></category>
		<category><![CDATA[internet users]]></category>
		<category><![CDATA[Kylie Minogue]]></category>
		<category><![CDATA[Kylie Proof video]]></category>
		<category><![CDATA[Perlico]]></category>
		<category><![CDATA[quack viral]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing for web]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=551</guid>
		<description><![CDATA[Viral campaigns have been front of mind for me recently. I&#8217;ve suddenly been struck by how a great idea isn&#8217;t always the right idea. There may be a profound difference between what works as a viral campaign and what works for you as a brand / business / organisation &#8211; ie the audience that is [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/is-it-time-to-go-viral/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make your website take the personality test</title>
		<link>http://www.cdacontentlab.com/make-your-website-take-the-personality-test</link>
		<comments>http://www.cdacontentlab.com/make-your-website-take-the-personality-test#comments</comments>
		<pubDate>Thu, 03 Sep 2009 21:06:28 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[digital personas]]></category>
		<category><![CDATA[internet users]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=493</guid>
		<description><![CDATA[Your website is just like any other member of your team&#8230; Okay, they don’t draw salary (in quite the same way) and they don’t turn up at the Christmas party clutching half a bottle of tequila. But they represent your organisation, its products, services, values&#8230; The question is – what type of personality have you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The &#8216;face&#8217; of online delivery</title>
		<link>http://www.cdacontentlab.com/the-face-of-online-delivery</link>
		<comments>http://www.cdacontentlab.com/the-face-of-online-delivery#comments</comments>
		<pubDate>Fri, 07 Aug 2009 11:40:43 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[communication training]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=414</guid>
		<description><![CDATA[Increasingly organisations understand the importance of creating the right Tone of Voice (ToV) for their communications. That tone needs to be &#8216;modulated&#8217; for online delivery, where communications must be conversational and reply-focussed. Organisations are beginning to understand even that these days. But when we converse with people face-to-face so much of what we infer and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you a warden or a prisoner online?</title>
		<link>http://www.cdacontentlab.com/learning-from-stanford-experiment</link>
		<comments>http://www.cdacontentlab.com/learning-from-stanford-experiment#comments</comments>
		<pubDate>Mon, 20 Jul 2009 15:32:36 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[chief content officer]]></category>
		<category><![CDATA[communication training]]></category>
		<category><![CDATA[content director]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[digital personas]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=382</guid>
		<description><![CDATA[The Stanford Prison Experiment looked at what happened psychologically when you placed some people in positions of power and other&#8217;s in positions of vulnerability (wardens and prisoners). Irrespective of their previous internal moral &#8216;clock&#8217; &#8211; how would they behave? The simulation carried out by Stanford University in the summer of 1971 was ended prematurely because [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/learning-from-stanford-experiment/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Archive as a presentation of your brand</title>
		<link>http://www.cdacontentlab.com/archive-as-a-presentation-of-your-brand</link>
		<comments>http://www.cdacontentlab.com/archive-as-a-presentation-of-your-brand#comments</comments>
		<pubDate>Wed, 17 Jun 2009 07:57:29 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[research whitepaper]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[web archive]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[financial services online]]></category>
		<category><![CDATA[internet users]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[searching online]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=358</guid>
		<description><![CDATA[In Alice in Wonderland the Mad Hatter is doomed to live his life at tea time. He and his companions cope by moving round a giant tea table, leaving behind the detritus of their last repast in order to begin again at a new place setting. I sometimes feel the web is modelled along similar [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/archive-as-a-presentation-of-your-brand/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content is King (sort of)</title>
		<link>http://www.cdacontentlab.com/content-is-king-sort-of</link>
		<comments>http://www.cdacontentlab.com/content-is-king-sort-of#comments</comments>
		<pubDate>Fri, 05 Jun 2009 10:22:27 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[chief content officer]]></category>
		<category><![CDATA[communication training]]></category>
		<category><![CDATA[content director]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[content is king]]></category>
		<category><![CDATA[content planning]]></category>
		<category><![CDATA[content roles and responsibilities]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[orgnisational change]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=327</guid>
		<description><![CDATA[Here&#8217;s a question &#8211; if content is king, how come it hasn&#8217;t got a seat on the board? Or a top of the range company car? How come content doesn&#8217;t sit in on senior management team meetings? Hm? At best most organisations treat content rather like a middle manager that everybody believes has been promoted [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/content-is-king-sort-of/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The power of metaphor &#8211; discuss</title>
		<link>http://www.cdacontentlab.com/the-power-of-metaphor-discuss</link>
		<comments>http://www.cdacontentlab.com/the-power-of-metaphor-discuss#comments</comments>
		<pubDate>Fri, 08 May 2009 14:14:21 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[economic influences on language]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=315</guid>
		<description><![CDATA[I was lecturing to a room of health professionals the other week about how to handle vast quantities of information . This is not simply a question of moving and storing the stuff, but getting the right bits of it into the right hands. The health service is awash with data, much of it designed [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/the-power-of-metaphor-discuss/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome to web content 101</title>
		<link>http://www.cdacontentlab.com/welcome-to-web-content-101</link>
		<comments>http://www.cdacontentlab.com/welcome-to-web-content-101#comments</comments>
		<pubDate>Thu, 29 Jan 2009 08:24:45 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[web copywriting training]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[copy for emails]]></category>
		<category><![CDATA[customer engagement online]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing content for web]]></category>
		<category><![CDATA[writing email copy]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=198</guid>
		<description><![CDATA[They say that fish don&#8217;t know what water is because they swim in it. Content is the same. We swim in it and therefore don&#8217;t really think about it. After all, we all have reasonable writing skills, which we employ effortlessly in everything from writing a Post It note through to creating a huge website. [...]]]></description>
		<wfw:commentRss>http://www.cdacontentlab.com/welcome-to-web-content-101/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paper phrases</title>
		<link>http://www.cdacontentlab.com/paper-phrases</link>
		<comments>http://www.cdacontentlab.com/paper-phrases#comments</comments>
		<pubDate>Fri, 03 Oct 2008 14:10:41 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[user analysis]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=28</guid>
		<description><![CDATA[Back in the days when communication relied on a cleft stick, paper was the perfect format.  It beat cave paintings and even clay tablets in the portability stakes. It was &#8211; depending on the servant holding the stick &#8211; reasonably fast. Eventually a whole system was built around moving paper about. The fax machine may [...]]]></description>
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