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	<title>Content Lab Blog &#187; writing web and email copy in a downturn</title>
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	<description>Exploring the power of digital communication</description>
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		<title>Highly effective email tactics</title>
		<link>http://www.cdacontentlab.com/highly-effective-email-tactics</link>
		<comments>http://www.cdacontentlab.com/highly-effective-email-tactics#comments</comments>
		<pubDate>Thu, 10 Jun 2010 09:24:44 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[auditing websites and emails]]></category>
		<category><![CDATA[email communication]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[confirmation emails]]></category>
		<category><![CDATA[emails]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[writing email copy]]></category>
		<category><![CDATA[writing web and email copy in a downturn]]></category>

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		<description><![CDATA[I lurve MarketingSherpa and have been a fan for years. I particularly wanted to share this chart from them on various email tactics, such as delivering content relevant to segment, email to house lists, email to rented lists&#8230; were rated as 2highly effective&#8221; by B2B and B2C marketers. ( I know the copyright says 2009 [...]]]></description>
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		<title>Armageddon language &#8211; you&#8217;re doomed if you use it online</title>
		<link>http://www.cdacontentlab.com/armageddon-language-youre-doomed-if-you-use-it-online</link>
		<comments>http://www.cdacontentlab.com/armageddon-language-youre-doomed-if-you-use-it-online#comments</comments>
		<pubDate>Wed, 29 Oct 2008 12:53:46 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[email communication]]></category>
		<category><![CDATA[online language]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[current economic climate]]></category>
		<category><![CDATA[economic influences on language]]></category>
		<category><![CDATA[writing web and email copy in a downturn]]></category>

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		<description><![CDATA[&#8216;Doomed&#8217; may sound a little overdramatic, but in the first post on this blog I raised the spectre of how long it would take for doom-laden rhetoric, being used by the media to describe the current economic situation, to find itself into everyday scenarios and then into web and email copywriting. If the headline seems [...]]]></description>
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