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	<title>Content Lab Blog &#187; YouTube</title>
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	<description>Exploring the power of digital communication</description>
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		<title>Is it time to go viral?</title>
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		<pubDate>Sun, 08 Nov 2009 16:28:40 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[branding]]></category>
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		<category><![CDATA[audit email and web content]]></category>
		<category><![CDATA[Burger King]]></category>
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		<category><![CDATA[electric sheep]]></category>
		<category><![CDATA[extreme sheep herding]]></category>
		<category><![CDATA[internet users]]></category>
		<category><![CDATA[Kylie Minogue]]></category>
		<category><![CDATA[Kylie Proof video]]></category>
		<category><![CDATA[Perlico]]></category>
		<category><![CDATA[quack viral]]></category>
		<category><![CDATA[viral marketing]]></category>
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		<description><![CDATA[Viral campaigns have been front of mind for me recently. I&#8217;ve suddenly been struck by how a great idea isn&#8217;t always the right idea. There may be a profound difference between what works as a viral campaign and what works for you as a brand / business / organisation &#8211; ie the audience that is [...]]]></description>
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		<title>Twitter &#8211; this summer&#8217;s chart topper?</title>
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		<comments>http://www.cdacontentlab.com/twitter-this-summers-chart-topper#comments</comments>
		<pubDate>Sun, 08 Mar 2009 21:43:09 +0000</pubDate>
		<dc:creator>Lab rat</dc:creator>
				<category><![CDATA[audience engagement]]></category>
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		<category><![CDATA[online content]]></category>
		<category><![CDATA[The Birdie Song]]></category>
		<category><![CDATA[The Tweets]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.cdacontentlab.com/?p=260</guid>
		<description><![CDATA[Does anyone remember The Birdie Song? The original version was released in the 1960s,  but in the 1980s a UK band called The Tweets got to No. 2 in the charts with an instrumental version accompanied by a silly dance. I use the term &#8216;dance&#8217; loosely. In the same way that you might describe a [...]]]></description>
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